Leveraging Grants
Exposure to sports gambling advertisements: Are Ontario’s regulations impacting Albertans?
Project Approved 2024-25
Dr. Hyoun S. (Andrew) Kim (Principal Investigator)
Department of Psychology
University of Calgary
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Dr. Jonathan Krutz (Co-Investigator)
Department of Marketing
Boise State University
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Ms. Jenna Vieira (Co-Principal Investigator)
Department of Psychology
Toronto Metropolitan University
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Dr. Philip Newall (Co-Investigator)
School of Psychological Science
University of Bristol
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Dr. Matthew Keough (Co-Investigator)
Department of Psychology
York University
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Dr. Michael L. Naraine (Co-Investigator)
Faculty of Applied Health Sciences, Sport Management
Brock University
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Description:
Recent legal changes have increased the availability of sports betting and, in turn, the prevalence of sports betting advertisements in Canada. There is preliminary evidence to suggest that exposure to sports betting advertisements is associated with increased engagement in sports betting; however, no studies to date have examined this relationship across time. The proposed study will therefore examine whether exposure to sports betting advertisements leads to increased sports betting among Ontarian and Albertan adults over a 12-month period.
Timeframe: October 1, 2024 to October 31, 2025
Developing a framework to evaluate the Lower Risk Gambling Guidelines: Lessons learned
Project Approved 2024-25
Dr. David C Hodgins (Principal Investigator)
Department of Psychology, University of Calgary
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Description:
Three project components are planned. First, we plan to review the academic and grey literature assessing the design, implementation, and evaluation of similar public health guidelines (e.g., alcohol use guidelines, cannabis use guidelines, Canada’s food guide, screen time guidelines, etc.), to understand how such guidelines have improved public health and what outcomes have been used to assess this improvement at the individual, community, organizational, and population health level. Systematic scoping review methodology will be used. Second, a search and review of websites and news, media coverage will be conducted to assess use of LRGGs since their release in 2021. Third, we will conduct qualitative interview with key informants in Canada and elsewhere on awareness of the lower risk gambling guidelines, their implementation and perceived barriers to implementation.
The results of the reviews and interviews will be used to develop a theory of change and an outcome framework to evaluate the Lower Risk Gambling Guidelines. We anticipate this theory of change and outcome framework will also be useful in the evaluation of other public health guidelines in the future, both within and outside of the gambling harm reduction field.
Timeframe: December 1, 2024 to November 30, 2025