KMb'25
Mobilizing Knowledge for Impact
Mobilizing Knowledge for Impact is a webinar series hosted by the Knowledge to Impact team in Research Services. This series aims to support and guide researchers in effectively mobilizing knowledge to maximize research impact, with a focus on tangible actions and skills.
Participants will learn how to share the right information with the right people at the right time, build awareness, disseminate findings, engage with partners and audiences, and enable the use of research knowledge to create positive impacts and benefits for all. The series covers essential topics, including knowledge mobilization (KMb) planning, leveraging social media for storytelling, crafting clear and engaging content, presenting research findings through impactful infographics, and effectively engaging with the media, among others.
KMb'25 Webinar Sessions
Keep checking back as we continually update the details of the webinar series.
Knowledge Mobilization Planning and Strategy
Wednesday, January 22 | 1:00 - 2:00 PM
Join us for the launch of the Knowledge Mobilization Webinar Series, which starts with an overview on planning and strategizing mobilizing knowledge to maximize impact.
Put simply, knowledge mobilization (KMb) is getting the right information to the right people in the right format at the right time. It can involve building awareness, disseminating findings, and enabling use of research knowledge to create positive impacts and benefits for all.
This session will cover the basics of knowledge mobilization including setting goals, audience/partner identification and analysis, selecting appropriate activities, and evaluating success.
This webinar is open to students, faculty, staff, postdocs and community members.
Facilitators:
Dr. Stephanie Warner, PhD
Stephanie is the Manager of the Knowledge to Impact team at UCalgary. She provides strategic planning for the Knowledge to Impact portfolio’s initiatives. With over 10 years of experience in research, teaching, student advising, and strategic research support, Stephanie seeks creative, meaningful and inclusive ways to support and expand knowledge engagement, research assessment and open science activities across the University of Calgary.
Sarelle Azuelos, MA
Sarelle is the Partnership and Knowledge Mobilization Specialist. She facilitates research partnership matchmaking between UCalgary researchers and community organizations, and supports knowledge mobilization planning. She has experience in community engagement, social justice advocacy, and community-driven research practices.
Social Media
Thursday, February 6 | 1:00 - 2:00 PM
How can social media extend your reach and the impact of your research? Are there ways to create communities online that build relationships and better understanding of complex challenges? And does UCalgary have any supports or guidelines for using platforms like X, LinkedIn, Facebook or TikTok?
Social media can open new pathways for telling stories and sharing data that leads to research impact. It also requires planning, patience, and some technical skills.
Join the Knowledge to Impact team for a panel discussion on the various uses of social media, unexpected benefits and potential challenges. We will also share details on a few tools to create content, manage dissemination across platforms and gather analytics.
This session will be recorded.
Panelists:
Dr. Trevor Tombe
Trevor is a Professor at the University of Calgary’s Department of Economics and the Director of Fiscal and Economic Policy at The School of Public Policy. His research explores a broad set of topics, including, international trade, public finances, and fiscal federalism. He has published in top economics journals, is co-author of the textbooks Public Finance in Canada and Macroeconomics, co-editor of the recent volume Fiscal Federalism in Canada, co-director of Finances of the Nation, and is a Public Policy Forum Fellow. In addition to his academic work, he actively advises various governments on a wide range of issues and contributes to policy development and discussions through regular op-eds, articles, and media engagement, including as a regular contributor to The Hub. X
Dr. Amy Metcalfe
Amy's program of research focuses on examining the impact of medical management of chronic disease in pregnancy on maternal and fetal health; evaluating the ability of alternative models of prenatal care to improve disease control and obstetrical outcomes; and assessing the risk of long-term disease complications following pregnancy. Dr. Metcalfe is also the Prediction, Prevention and Interventions for Preterm Birth (P3) Cohort Study Team Lead. P3 has used social media to share project updates, post information on maternal health, and create supporting online communities for research participants. Facebook, X
Samantha Paterson
Samantha is a marcom leader with specializations in content marketing, online community/social media management, and product marketing (tech sector). She's been working within central communications at UCalgary since 2015 and her current role is Senior Manager, Content and Social Media Services leading a team of six people. She has presented on digital communications within Canada and the United States in person and virtually. X, LinkedIn
Plain Language
Tuesday, February 18 | 1:00 - 2:00 PM
Have you ever come across a paragraph filled with jargon, acronyms, and incredibly long sentences in size 8 font? In academic circles, chances are we’ve all slogged our way through dense writing that takes a few tries to understand.
Clear, accessible writing is important to sharing the story of your research and reaching a wider audience. Join us for a webinar that shares tips and guidelines for plain language writing, facilitated by UCalgary News Managing Editor David Hedley.
We’ll also share some tools to support plain language writing.
This session will be recorded.
Facilitator:
David Hedley
Before joining UCalgary 11 years ago, David worked at weekly and daily newspapers in Alberta in a variety of roles. He helped cover news as a writer, photographer, copy editor, assignment editor, page designer, and online producer. Now as UToday editor, he's doing all those things at once!
A turning point in his career came when he completed a master's degree in professional communications (at Royal Roads University, sorry). He published peer-reviewed articles in a journal and a textbook on the emerging field of digital journalism. At the time, he thought how cool it would be to some day have a job helping to share stories about academic research and university goings-on with a wider public audience.
Today he leads the operations of a small but mighty team of two editors (including himself), a digital specialist and a photographer. They produce and publish the daily UToday newsletter, drawing from articles created by communicators across campus. UToday focuses on, you guessed it: academic research and university goings-on.
Along the way, David learned a few tricks of the trade when it comes to plain language. He'll share insights on audience consideration, sentence structure, readability, information-shaping techniques, title focus, and more.
What in the World Cafe?
Tuesday, March 4 | 1:00 - 2:30 PM
Using a modified World Café method, the Person-Centred Care Research Team at the University of Calgary, with support from the Patient Engagement Team at the Alberta SPOR SUPPORT Unit, engaged with diverse communities across Alberta about their thoughts on mental health care in their communities.
This interactive webinar will cover the basics of community engagement and collaborative partnerships, the steps involved in the World Café method, and the potential impacts of World Cafés as a knowledge mobilization tool. You’ll learn about foundational concepts of community engagement, the established World Café method, and the impacts of World Cafés as a KMb Tool. Facilitators will walk us through a “diet” World Café activity for a hands-on experience.
Facilitators:
Tiffany Barbosa, MBA
Tiffany holds a bachelor’s in business management and a master's in community economic development. Having most recently made notable contributions to AbSPOR's patient engagement and provincial community engagement. She has repeatedly focused on the importance of maintaining meaningful relationships with different levels of the provincial government, the private sector, stakeholders, NGOs, community leaders, and community members alike.
Matthew Luzentales-Simpson, MSc
Matt is a bench-trained scientist with previous work in the field of human immunology and experimental medicines. His passions lie in quality improvement in health systems and health policy, and exploring innovative methods to improve the patient experience.
Creating Infographics
Thursday, March 20 | 10:00 - 11:00 AM
This session aims to introduce scholars to the fundamentals of creating infographics as a powerful tool to distill and disseminate research findings in an accessible, visually engaging, and impactful way. Come to learn how to transform complex data and research results into compelling visual content that resonates with diverse audiences.
Facilitator:
Dr John Brosz
John is a Data and Visualization Curator (Associate) in Libraries and Cultural Resources where he provides data visualization support, consultation, and training to scholars across campus. John's research experience lies in information visualization and 3D computer graphics.
Conversation Canada
Thursday, April 3 | 11:00 AM - 12:00 PM
The Conversation Canada is a daily independent online publication, delivering analysis and explanatory journalism from the academic and research community directly to the public. It’s a not-for-profit collaboration, where professional editors work directly with academics and researchers to publish articles for a wide audience. Participants are encouraged to bring story ideas to discuss. An editor from the Conversation Canada will join to explain the mission of The Conversation Canada, give tips on how to pitch a really great story idea, and talk through the impacts of amplifying your work. Dr. Sheri Madigan, clinical psychologist and Canada Research Chair in Determinants of Child Development, frequently publishes with the Conversation Canada. She will share her perspective on pitching, writing, and impacts.
The University of Calgary is a founding member of The Conversation Canada. This workshop is open to anyone at UCalgary. Please note that The Conversation Canada accepts submissions from any researcher or academic, postdoc, masters or PhD candidate.
Facilitators:
Sheri Madigan
An editor from Conversation Canada - more updates closer to the date.
Speaking to Media / Media Relations 101
Week of April 9 | TBD
More details to come.