Content Moderation and Shadowbanning: Understanding the Implications for Social Media Users


Some social media users report experiencing the suppression, take down, and/or banning of their content, without their knowledge and users have identified this non-transparent form of content moderation as “shadowbanning”. In this study shadowbanning is defined as any form of content/account removal/suppression that is done by social media platforms without informing the user who experienced the removal/suppression.The purpose of this study is to uncover who is self-reporting being shadowbanned on social media platforms, specifically TikTok and Instagram, and how social media users’ perceptions of shadowbanning impact their experiences on TikTok and Instagram. Further, this study will investigate if these experiences of being shadowbanned impact social media user’s everyday lives. Finally, using the data collected, I will determine whether there are differences among users based on personal characteristics identified in this research.


Currently recruiting participants: No

Eligible gender: Male, Female, Transgender, Other

Eligible ages: 18 to 100

Accepts healthy participants: Yes

Inclusion criteria:

Social media users who 1) self-report having experienced non-transparent content removal (shadowbanning) 2) 18 years of age or older 3) are from Canada or the United States

Exclusion criteria:

You are not eligible to participate if you 1) do not use social media 2) have not experienced non-transparent content moderation (shadowbanning) 3) are under the age of 18 4) live outside of Canada or the United States


Sorry, this study is not currently accepting new participants.
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Additional information

Contact information

Milana Leskovac, graduate student

Principal investigator:

Dean Curran

Clinical trial: